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The Children’s Storefront Finds A New Home, Calls On The Community To Help It Rebuild

June 2, 2010 by  
Filed under About, Donate, Help, Media - Rebuilding, News

Capital One Canada steps forward with donation to kick-start their fundraising campaign

Toronto, ON (May 31, 2010) – The Children’s Storefront has found a new home so it can continue to provide GTA parents and their families with the open arm welcome and support that the community values so closely. 

The Children’s Storefront is grateful to Capital One Canada for stepping forward with a generous $40,000 donation, with the offer to match community donations up to an additional $40,000, to help them rebuild.

“The fire completely gutted our home and left nothing behind for the kids to play with or the parents to learn from,” said Roona Maloney, Executive Director, The Children’s Storefront.  “Thanks to Capital One, our fundraising campaign is off to a good start, but we desperately need the community to step up to help rebuild our centre.  We also welcome volunteers to help with all areas of construction, including meal preparation, painting and cleaning.”

 “The devastation faced by The Children’s Storefront is a real loss to the community.  As a strong supporter of local initiatives that help GTA-kids succeed in life, we wanted to kick start their fundraising campaign,” said Laurel Ostfield, spokesperson, Capital One Canada.  “We are hopeful the community will step forward to help The Children’s Storefront raise the necessary funds to rebuild this important parent-child centre.”

To turbo-charge the fundraising effort, Capital One Canada will match all community donations made to The Children’s Storefront by September 30, 2010 up to $40,000.  This is on top of the $40,000 donation already made, for a total of $80,000.

The new location will be housed at 826 Bloor Street West.  It boasts bright, open spaces, and is located in close proximity to both parks and public transportation. The square footage of the new Children’s Storefront will increase thanks to a second floor, two kitchens and two bathrooms.  

“The most exciting addition to our programming will be a separate basement kitchen which we will use to enhance our brunches, dinners and community events.  We hope to be able to work with public health and other agencies to grow this into a community kitchen with its own workshops and programming,” said Ms. Maloney.

The Children’s Storefront was destroyed by fire on October 31, 2009. Toronto’s oldest parent-child service centre lost all of its games, toys and resource material that had been painstakingly collected over 30 years of operation.


Donations to The Children’s Storefront can be made at:

TD Canada Trust

Transit Number13602


Or use paypal online at www.childrensstorfront.com


About The Children’s Storefront

Established over 30 years ago, the Children’s Storefront is a community driven family resource centre. We offer support services, free of charge, and welcome families of all cultural and socio-economic backgrounds. Our mission is to be of service to all parents and caregivers with young children.

The Children’s Storefront began as a toy-lending library and quickly grew to become a safe haven for parents with small children to come together and share their parenting experiences.  Young children can learn how to play together in a warm and child-centered environment while parents bond with each other over shared stories in a supportive and non-judgmental arena.

About Capital One
Located in Toronto, Ontario, Capital One has offered Canadian consumers a range of competitive MasterCard credit cards since 1996, when the company first introduced the Platinum MasterCard in Canada. Capital One Canada is a division of Capital One Bank, a subsidiary of Capital One Financial Corporation of McLean, Virginia (NYSE: COF). Capital One is committed to the community and to helping youth through our business and nonprofit partnerships and through the skills and dedication of our talented associates.

Media Contact:

Roona Maloney

Executive Director, The Children’s Storefront



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